IBBY / SOCIAL WELLNESS LAB

PRIVATE MENTORSHIP · REAL LIFE EXPERIENCES

YOU'RE BUILDING
A LOT.
WHERE DO
YOU FIT IN?

Your business gets your best hours. By the time you're free, you're too tired to enjoy the life you've built.

I'm Ibby. We talk, find what's taking your energy, then make a change together—in your real life, not just on a call.

Ibby during an earlier chapter of his life
BEFORE · ADAPTING TO BELONG
Ibby grounded by the coast in Indonesia
NOW · CHOOSING THE RIGHT ROOMS
TALK→NOTICE→EXPERIENCE→ACT

[ DOES THIS SOUND FAMILIAR? ]

YOU'VE GOT OPTIONS.
YOU WANT TO FEEL ALIVE IN THEM.

From the outside, things may look fine. See if one of these moments feels familiar.

01“I HAVE THREE IDEAS AND CAN'T CHOOSE ONE.”+

You already have a business. Then another idea comes up after a meeting, on the tennis court or during a flight. You can see the potential in all of them. So you keep researching, taking calls and saying maybe. A month later, the work you actually chose has barely moved, and your free time has gone with it.

02“I CAN RUN THE BUSINESS. I CAN'T SWITCH OFF.”+

You're at dinner, on holiday or playing tennis. Your phone is face down, but you're replaying a call, checking a deal in your head or writing tomorrow's reply. You paid for the time away. You're still working through it, and the person beside you can feel that you're somewhere else.

03“EVERYONE NEEDS AN ANSWER FROM ME.”+

Your team, clients, tenants or family know you'll pick up. You're good at being the steady one. But there's a conversation with your partner, a friend or a business partner you keep postponing because you don't even know how to say what you need. It follows you into the next meeting.

04“I WANT A SIMPLE DAY WITHOUT FEELING BEHIND.”+

You finally have an afternoon with no calls. You could walk, make lunch, see a friend or do nothing for a while. Instead you open your laptop for one small thing. Three hours later, the day is gone. You worked hard to have choices, but rest still feels like something you have to earn.

05“WHY AM I SO IRRITATED LATELY?”+

Someone asks you a normal question and you feel yourself snap. Later, you replay the conversation while already worrying about tomorrow's calls. Even when you're sitting somewhere beautiful, your head is in yesterday or tomorrow. The person in front of you gets what's left.

[ WHAT YOU WANT BACK ]

BUILD WHAT MATTERS.
BE THERE TO ENJOY IT.

So the next dinner, decision or free afternoon doesn't disappear while your mind is somewhere else.

THIS HAS TO WORK IN YOUR ACTUAL LIFE.

A good conversation can help you see what has been happening. What matters next is the choice you make when your phone rings, another opportunity appears or someone asks for more of your time.

We pay attention to those moments together. You decide what to try, and we look honestly at what happens.

Ibby sitting calmly above the coast in Indonesia
MAKE ROOM FOR THE LIFE YOU'RE BUILDING

[ HOW I WORK ]

A CONVERSATION.
THEN REAL LIFE.

We begin online. Bring the decision you circle back to at night, the conversation you keep rehearsing, or the pattern that followed you from one business or relationship to the next.

01TELL ME WHAT'S HAPPENING+

We start with one specific situation: the decision, relationship, business direction or week that keeps taking your attention. I listen for what repeats and ask about what you may have skipped over.

02SEE IT FROM ANOTHER ANGLE+

I reflect back what I'm hearing. If you say you want a simpler life but keep agreeing to things you don't want, we look at what makes each yes difficult to change. You decide what fits.

03DO SOMETHING WITH IT+

Choose a conversation to have, an idea to focus on or a commitment to change. We practise if needed, then follow up on what actually happened.

[ TIME TOGETHER ]

SOME THINGS MAKE
MORE SENSE OUT IN THE WORLD.

We might walk, cook, share a meal or explore somewhere new. There is room for honest conversation, for silence, and for a laugh when the moment calls for one.

If you feel distant even in a room full of people, we can notice how you show up with others. If you can't switch off, we'll see what happens the first time your phone stays away. If a decision has followed you for weeks, we can give it a few hours of real attention instead of another five minutes between calls.

Food, movement, nature and a real conversation help me slow down enough to hear myself think. We choose what fits your situation, then see what you can take back into your ordinary week.

SEE THE PRIVATE ENGAGEMENT ↓
Ibby sharing a light moment around food
FOOD · MOVEMENT · EXPLORATION · PRESENCE

[ PRIVATE WORK WITH IBBY ]

BRING THE REAL THING.
WE'LL WORK ON IT.

START WITH ONE SITUATION.

An idea you can't choose. A conversation you keep avoiding. A life that's full, but leaves too little room for you. We start online, then choose the support and setting that fit.

[ WHAT WAITING COSTS ]

“I'LL DEAL WITH IT
AFTER THIS WEEK.”

Then comes a launch, a property issue, a client, another trip. The thing you were going to deal with hasn't left. It just takes a little attention from every day that follows.

WHEN YOU KEEP WAITING
  • You ask the same people for advice, then delay the same decision.
  • Your partner tells you you're here, but not really here.
  • You say yes to a new opportunity before deciding what it will replace.
  • A small irritation follows you home and lands on someone who didn't cause it.
WHAT WE CAN WORK ON
  • Find the choice underneath the noise.
  • Prepare the conversation you need to have.
  • Try a different response in real life.
  • Follow up when your ordinary week returns.
01THREE WEEKS

THREE WEEKS
TO MAKE A MOVE

For the decision, relationship or pattern that keeps returning, even when the rest of your life is moving fast. We give it attention and try a different move in real life.

  • We talk online first and choose a clear focus
  • Private time to work through the decision or pattern
  • A real action to take in your everyday life
  • Follow-up on what happened and what comes next

INVESTMENT · €5,000Around US$5,700 at the September 2026 reference rate; the USD amount varies. We agree on sessions, in-person time, travel and any extra costs before you commit.

START WITH YOUR SITUATION ↗

[ THE FIRST THREE WEEKS ]

[ SWIPE THROUGH THE THREE WEEKS → ]

WEEK 01Ibby in a quiet reflective moment

GET HONEST ABOUT IT

Bring the real situation. We look at when it happens, what it costs and what you've tried. We choose one focus together.

WEEK 02Ibby having an honest conversation

TAKE IT INTO LIFE

Practise a conversation, make a choice or change a commitment. Where it fits, we spend time together beyond the screen.

WEEK 03Ibby relaxed and smiling

SEE WHAT CHANGED

We look at what happened, what felt difficult and what you want to keep doing after our time together.

[ WHAT YOU LEAVE WITH ]

KNOW WHAT
TO TRY NEXT.

  • A clearer picture of the situation you brought.
  • A conversation, decision or action you have actually tried.
  • What you learned when real life pushed back.
  • A next step that belongs to your life, not a generic routine.

Starting the conversation is free. We start online. Any in-person time or travel is agreed separately around the work and practical arrangements.

Ibby walking alone along a beach in Indonesia
IBBY · INDONESIA · STARTING AGAIN

[ ABOUT ME / WHY ME ]

I'VE STARTED OVER
MORE TIMES THAN I CAN COUNT.

I left Madagascar at 17. Twelve years of solo travel taught me how to enter a new room, listen to people, build trust and begin again when a plan falls apart.

Madagascar → France → Canada → Australia → China → Indonesia

12 YEARSSolo travel and life across France, Canada, Australia, China and Indonesia.
THE WORKHospitality, photography, construction and finding my feet in new places.
THE TURNMoney created options. I learned that I still had to choose how to spend my days.

In my family, stress was an everyday word. Health worries, phones checked between conversations, hard ways of talking to ourselves. I started noticing how easily a whole day can be spent replaying yesterday or preparing for tomorrow. Cooking, moving, going outside and having one honest conversation helped me come back to the day I was actually in. That's part of why I work with people in real life.

“I love a good meal, a new road and a ridiculous laugh. I also know when to sit down, listen and ask the question you've been avoiding.”

[ HOW I GOT HERE ]

MY LIFE DIDN’T MOVE
IN A STRAIGHT LINE.

Choose a marker. Open the parts that speak to where you are now.

AN ISLAND, A VILLAGE, A FAMILYLove, discipline and feelings we did not know how to name.Young Ibby before leaving home+

I grew up in Madagascar—mostly Antananarivo, with deep village roots in Andapa through my grandparents.

  • My grandmother taught me manners, flavour and how food brings people together.
  • My family was loving, protective and strict.
  • There was pressure to succeed, but little space for emotional conversation.
THE GOLD, THE €1,000 AND THE PROMISEI left home carrying more pressure than luggage.Young Ibby at the beginning of his life abroad+

In 2014, my mother sold most of her gold and my grandfather added €1,000 so I could study in France.

  • The money represented years of sacrifice and belief.
  • I felt responsible for changing my family’s future.
  • I had the opportunity—but no idea how to build a life that felt like mine.
FREEDOM DIDN’T FEEL LIKE FREEDOMI became whatever the room seemed to need.Ibby adapting during his early years in France+

I thought fitting in would make the new country feel like home. Instead, I slowly edited myself out.

  • The funny one. The useful one. The person who always said yes.
  • I cooked for people who did not always show up.
  • From the outside I was adapting; inside I was isolating, overeating and disappearing.
THE NOKIA 3310 AND THE FIRST RUNMy body moved before my confidence did.Ibby during his first physical rebuilding chapter+

At my aunt’s home, I was watching screens, eating and hiding from my own life. My phone died. My uncle told me to move.

  • The next day, I ran before I felt ready.
  • Movement interrupted the isolation.
  • It became self-respect long before it became fitness.
€150 LEFT. AN €80 BIKE. CANADA.They laughed because I could barely afford tomorrow.Ibby reflecting on the journey that changed his future+

An English teacher encouraged me to take an exchange opportunity in Canada. People said it was impossible while I was already broke.

  • I spent €80 of my last €150 on a delivery bicycle.
  • Uber and Deliveroo gave me a way to earn and save.
  • The bike became proof that action can create the clarity you are waiting for.
WHEN EVERYONE DISAPPEAREDThree years of friendships—and nobody I could call.Ibby alone during a difficult chapter between countries+

After Canada, I fell into the wrong environment and reached a point where I had to call my father and admit that I was not okay.

  • The people I had spent three years building a life around were not there.
  • An uncle gave me around fifteen days; an aunt gave me €150.
  • I slept in airports and train stations, and used the gym to shower.
  • On a bench with my last €10, a stranger kept asking, “What happened to you?”—then offered a room, food, time and help.
MORE MONEY THAN I HAD IMAGINEDOpportunity solved the numbers—not the emptiness.Ibby after rebuilding strength and discipline+

Australia gave me the capacity to earn more than I had ever imagined through hospitality, construction and mining.

  • I learned to work, survive and rebuild from nothing.
  • Money created options, but it did not automatically create peace or belonging.
  • The wrong rooms still cost me time, energy, opportunity—and almost my future.
YOUR ENVIRONMENT TEACHES YOU WHAT IS POSSIBLETwelve years of watching culture shape people.Ibby walking on a beach in Indonesia+

Moving through Europe, Canada, Australia, China, Southeast Asia and Indonesia showed me that people can live in completely different realities.

  • One culture can teach you to chase security; another can teach you to value time.
  • Some environments open relationships and opportunity. Others make fear feel normal.
  • Many “personal” blockages are beliefs absorbed from family, culture and the rooms around us.
THE ROOM BECOMES YOUR INNER VOICEWhat surrounds you quietly becomes what you believe.People inside an active Social Wellness Lab environment+

I began noticing how the same human need can look completely different depending on where someone was raised.

  • Relationship beliefs: who you are allowed to love, trust or become.
  • Money beliefs: what feels safe, greedy, impossible or “not for people like us.”
  • Opportunity beliefs: whether you explore, stay small, ask—or wait for permission.
  • Sometimes culture protects us. Sometimes it blocks us from seeking something more meaningful.
WHEN DISTANCE STOPPED PROTECTING MEStress was familiar at home. My mother's illness made presence impossible to put off.Ibby reconnecting with his father after twelve years+

In my family, health worries and doctor's appointments were often part of the conversation. So were the old arguments and fears about what might happen next. We could get through a whole meal without really being in it. The first time my mother faced brain-tumor surgery, we were fighting and I stayed away. When she later needed another operation, I chose differently.

  • I took the ticket and saw my father after twelve years.
  • I stayed beside my mother, cooked for her and listened between appointments.
  • I couldn't fix the illness. I could be there, pay attention and make the hours we had together feel different.
THE LIFE I WANTED CHANGEDPeace became more valuable than proving I had succeeded.Ibby grounded by the coast in Indonesia+

I once chased the body, the money, the watch, the freedom and the proof that I had made it.

  • Now wealth also means health, movement, nature and music.
  • It means time, simple food and conversations that do not drain me.
  • It means being calm enough to enjoy the life I worked so hard to create.
THE EXPERIMENT BECAME THE WORKMy life became a living study of people, rooms and energy.Ibby present in a Social Wellness Lab room+

Hospitality taught me to notice. Sales taught me that people move when they feel understood. Solitude taught me to listen.

  • I began testing better questions in cafés, gyms, dinners and handwritten notes.
  • I watched what helps people feel safe enough to be honest.
  • That real-world experiment became Social Wellness Lab.

[ THE LAB IN PRACTICE ]

BETTER QUESTIONS.
REAL PEOPLE.

I test this work in cafés, dinners and everyday rooms—watching what helps people feel safe enough to speak honestly.

Ibby passing a handwritten napkin to a staff member during a real-world connection experiment
01 · PASS THE QUESTION
Ibby introducing the napkin experiment in a café
02 · ASK SOMETHING REAL
Ibby approaching strangers and beginning a warm conversation
03 · ENTER THE ROOM
Ibby sharing what presence and care mean in everyday life
04 · SHARE WHAT WE LEARN
A handwritten napkin about the fear of meeting someone new
FEAR · MADE VISIBLE
A handwritten napkin asking who am I becoming
IDENTITY · QUESTIONED
A handwritten note about listening and paying things forward
LISTENING · PRACTISED
A table covered in words gathered during a Social Wellness Lab exercise
THE ROOM · SPEAKING BACK

[ EARLY COMMUNITY RESPONSE ]

WHAT PEOPLE
HAVE FELT.

These messages come from people in the community. They are not results from the private engagement.

CONNECTION

“You helped me overcome my fear of new connections.”

PRESENCE

“Your presence means so much. Simply being there changes something in me and others.”

Ibby beginning a real conversation during a Social Wellness Lab field experiment

[ WORK WITH ME · START HERE ]

WHAT KEEPS
TAKING UP SPACE
IN YOUR HEAD?

Tell me about a moment from this week: the call you kept replaying, the idea you couldn't put down, the dinner you were present for only halfway. What happened, and what do you wish you had done differently?

  • Answer a few questions in your own words.
  • See the three-week investment before deciding to talk.
  • Get the details to arrange an online conversation if it feels worth exploring.
LET'S START WITH YOU ↗

Your answers are stored in Typeform. I read them to understand your enquiry and follow up using the WhatsApp number or Instagram handle you provide.

Educational and experiential social practice · not therapy or crisis support

[ QUICK ANSWERS ]

BEFORE
YOU START.

Who is this work for?+

Ambitious men and women building a business, leading one, working in tech or choosing a new direction. Come with a real situation you want to understand and act on.

What happens during the three weeks?+

We start online, agree on one focus, make space for private conversations and try something in real life. We decide together whether an in-person experience makes sense, and follow up on what happened.

What does annual support look like?+

It is a private, ongoing relationship shaped around your life and the decisions you face. We discuss the time, availability, experiences and travel before agreeing on a plan.

What does it cost?+

The three-week engagement is €5,000 (around US$5,700 at the September 2026 reference rate). Annual support is €50,000. Your first conversation is free, and we agree on any travel or extra costs in advance.

Is this therapy?+

No. This is educational and experiential social practice—not diagnosis, treatment or crisis support.

Online or in person?+

We begin online. We can arrange a walk, meal, day together or a longer experience when it serves the work and is practical for both of us.

What happens after I apply?+

I read your answers myself. If you're ready to talk, the form shows you how to arrange a conversation. We'll discuss your situation online and see whether this work makes sense for both of us.

TELL ME WHAT'S GOING ON ↗